Friday, May 8, 2015

JEB!'s $100M May: Inside the most ambitious presidential super PAC yet.

(Politico) - Jeb Bush is putting in motion an ambitious plan to develop a super PAC that would be unprecedented in its size and scope — a blueprint growing in scale and intensity as he nears the formal launch of his presidential campaign.

The group, called Right to Rise [aka Rule], is said to be on track for raising an historic $100 million by the end of May, and its budget is expected to dwarf that of Bush’s official campaign many times over. In interviews, more than half a dozen sources familiar with the Right to Rise [aka Rule] plans described a juggernaut that was rapidly taking shape — from its likely headquarters in Los Angeles, 2,700 miles from the Miami office where Bush was basing his campaign, to a new fundraising push aimed at expanding its ballooning coffers.

Bush is even setting the timing of his official campaign announcement — which is increasingly likely to come in mid-June, following a trip to Europe — around a cross-country fundraising tour. In the final weeks leading up to the launch, his strategists have been devising a plan to allow both arms of the campaign — the official one and the super PAC — to work seamlessly, even as they will be legally barred from coordinating once he officially becomes a candidate. Read more.

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