No Bush could ever have become president without a ruthless amoral hatchet man running their campaign. HW would have lost in 1988 without Atwater (and did lose without him in 1992). W. would have lost without Rove.
JEB! will lose without someone as evil and ruthless as Atwater or Rove running his campaign. That is the thing to watch about him. If that person does not step up soon and start running a money-driven character assassination operation against any plausible alternative to JEB! while JEB! continues to lie about how "compassionate" and "even-handed" he is, then JEB! is not seriously running to win.
He may be just going through the motions of running to please his aged father, or he may have become a delusional legacy wastrel who really believe the Gods of politics are speaking to him, and telling him that he is a man of destiny. If history is any guide, he will be more practical and realistic.
Rove appears too fat and lazy with his easy jig as a pseudo-expert talking head over at the Bush News Network to come back to work for The Family full time as a dirty trickster, so where will JEB!'s Prince of Darkness come from? Could it be JEB!'s campaign communications director, Tim Miller, a nasty self-loathing Log Cabin "biach" and oppo researcher who previously co-founded a right wing Super PAC, America Rising, which according to the Advocate, "tracks Democrats on the campaign trail, and circulates 'potentially damaging information.'"?
Whoever he, she, or in between, is, they must have a clear and ruthless battle plan in place and execute it with precision, and without hesitation in order to make a third Bush the 2016 Republican nominee. And it won't involve an immediate tangle with Trump.
The obvious first act would be to money bomb, and take out John Kasich. He is the clear Establishment alternative to JEB!, and is carefully laying the groundwork to challenge the Crown Prince in New Hampshire. Stopping him with negative attacks and any plausible whisper campaigns now before he gets any traction is Job One for JEB!.
Then it will all depend on which alternatives remain after Kasich is dispatched. Perhaps finish off Walker. What JEB! really has to watch out for if Kasich and Walker can be marginalized is a late entry and push by Romney sometime next year if Trump, Cruz and Carson together, in a smaller field, consistently take over 50 percent of the votes in February and March primaries with JEB! as the sole default establishment candidate. JEB! would need to get at least 40-45 percent of the total primary/caucus votes cast between February and June in order to have a majority of the convention delegates in the GOP's rigged, and non-proportional overall, delegate allocation system.
Is Tim Miller up to being the next Atwater or Rove? We shall see.
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