Monday, February 16, 2015

Is the Bush Family Brand a Liability for JEB!? (DUH?)

(BloombergView) - The legacy matchup -- Jeb versus Hillary -- has politics aficionados salivating, or recoiling, with the first 2016 presidential votes almost a year away.
The former secretary of state, a prohibitive favorite to win the Democratic nomination, won’t simply be coronated, as some anticipate. Already, there are internal frictions in Clintonland that recall her 2008 campaign.
The problems facing the former Florida governor are more in the open: For a candidate that much of the Republican Party establishment views as a strong front-runner, he gets surprisingly bad marks from voters.
In an NBC/Wall Street Journal national poll last month, Jeb Bush was viewed positively by only 19 percent of respondents; 32 percent viewed him negatively. By contrast, Hillary Clinton had a 45 percent positive and 37 percent negative.
Two recent Bloomberg Politics polls, in Iowa and New Hampshire, the initial tests, are revealing.
In Iowa, among likely Republican voters, Bush has a 43 percent unfavorable rating, unusually high.
In a tightly packed race, he finishes first among New HampshireRepublican primary voters. But he is viewed unfavorably by 50 percent of the general electorate in that battleground state. Of the 22 possible presidential aspirants, only Donald Trump is perceived more negatively. Read more.

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