Jeb Bush joins the Ford Edsel and New Coke as historic marketing flops

(New York Daily News) - There is an old axiom in marketing: Good advertising makes a bad product fail faster.

If you doubt that, may I submit Exhibit A: The 2016 campaign for the Republican nomination for President of Jeb Bush. It now joins the likes of the Ford Edsel and Coca-Cola's "New Coke" as a bona-fide marketing flop of an enormous magnitude.

In each case, be it Edsel, New Coke or Jeb!, logic dictated a winner. Research for all three concluded a marketplace that was theirs for the taking.

All three were rooted in strong family brand equity and even carried the brand name forward.

All three had solid marketing introductions and well-funded campaigns. And yet, all three failed miserably. Read more.